Announcement
  • Start of Semester for First Year – 1st August 2020 * Start of Semester for Senior Classes (Second year onwards) – 20th July 2020
  • Faculty Profile School of Retail Management

    Dr. C. J. Rajendra Prasad

    Director Incharge - School of Retail Management
    (Awarded the TOP RETAIL MINDS by Asia-Africa-GCC Retail and Shopping Centre Congress in 2020.)

    Office: Management Block, Room 108. Meeting hours – by appointment


    Educational Details:

    PhD in Management – International Marketing, Sunrise University, Alwar, Rajasthan

    MBA – Marketing, Mysore University

    B.Com with specialisation in Statistics and Commercial Law, Mysore University

    Work Experience:

    • 28 Years of Corporate experience in leading companies in India and abroad.
    • Chief Operating Officer, Mars International (Oman) 2016-17
    • Chief Operating Officer, Quality Group (Tanzania), 2013-15
    • Centre Head, AlphOne, (Amritsar), 2011-13
    • General Manager, Landmaark Group (Bangalore), 2008-2011
    • General Manager, Lifetime Healthcare (Bangalore), 2005-08
    • General Manager, Valdel Retail, M. S. Ramaiah Group (Bangalore), 2002-05
    • Regional Manager, My-Home Retail, (Bangalore), 1999-02
    • General Manager, Komarla Group (Bangalore), 1997-1999
    • General Manager, Kanoo Group (Saudi Arabia), 1995-97
    • Product Manage, Fairtrade (Oman), 1992-95
    • Sales Executive, SARCO, Juma-Al Majid Group (Oman), 1988-91
    • 3 years Academic experience – as visiting and Adjunct faculty at various BBA and MBA Colleges.

    Research Areas:

    PhD (Management), Sunrise University, Alwar, Rajasthan

    Thesis: “Comprehensive study on consumer perceptive regarding brand failures in expansion of Indian market into international market”.

    1. “Marketing as a quintessential tool for growth of Ethiopian Textile and Garment Sector” inAiro International Research Journal Oct 2016 Vol VII, ISSN:2320-3714
    2. “Management Control Systems and decision-making Dysfunctional performance” in Airo International Research Journal Oct 2016 Volume VIII, ISSN:2320-3714

    Skills:

    Leadership and Team management

    Training, Motivation and Skill development

    • Retail Operations and implementation of high standards among–People, Process, Systems & Practices.
    • Preparation of Business Plan, Strategies, Targets.
    • Business Development, Sales/ Marketing and Promotions
    • Financial Planning, Fund Flow, Cost Control and Budgeting
    • Retail Software Digital Marketing, and Mobile Applications.
    • Manpower Planning and Management.
    • Inventory Management, Logistics and Warehousing
    • Data Analysis, Product and Brand Management
    • CRM and Loyalty programs.
    • Mall Management, adhering to legal and statutory compliances
    • Business outsourcing

    Links:

    Research Papers / Books


    Book Publications:

    Research Paper Publications:

    1. “Marketing as a quintessential tool for growth of Ethiopian Textile and Garment Sector” inAiro International Research Journal Oct 2016 Vol VII, ISSN:2320-3714
    2. “Management Control Systems and decision-making Dysfunctional performance” in Airo International Research Journal Oct 2016 Volume VIII, ISSN:2320-3714

    Workshop Participations:

    Conference and Symposia Presentations:

    Dr. Shimpi Siddharth

    Associate Professor - School of Retail Management

    Designation: Associate Professor, School of Retail Management

    Office: Management Block, First Floor, Room – M109, Meeting Hours – 10 am to 1 pm or on appointment


    Educational Details:

    Degree

    University Name

    DHMCT

    Maharashtra State Board of Technical Education

    B A

    University of Pune, Pune

    MBA (Marketing Management)

    University of Pune, Pune

    Ph D (Marketing Management)

    University of Pune, Pune

    Work Experience: (10 yrs)

    Organization Name

    Post

    Duration

    School of Retail Management, Symbiosis Skills and Open University (SSOU)

    Associate Professor

    March 12, 2018 to till date

    STES's Sinhgad Institute of Management (SIOM)

    Associate Professor

    Dec 01, 2016 to Feb 26, 2018

    STES's Sinhgad Institute of Management (SIOM)

    Assistant Professor

    July 28, 2016 to Nov 30, 2016

    STES's Sinhgad Institute of Business Administration and Computer Application (SIBACA)

    Assistant Professor

    Jun 01,2010 to July 27, 2016

    Khanderai Pratishthan's Dnyansagar Institute of Management & Research

    Lecturer in Management

    Aug 24,2009 to May 15,2010

    Subhiksha Trading Services Ltd.

    Retail Outlet Manager

    Jan 01,2007 to Aug 31,2007

    Research Areas: Consumer Behaviour, Digital Marketing, Retail Management


    Skills: Data Analytics with MS Excel, SPSS and AMOS, Data Visualization with Tableau, Retail Data Analytics

    Links: www.linkedin.com/in/dr-siddharth-shimpi-5b60071b

    Research Papers / Books
    Book Publications: Shimpi, S. (2019). Consumer Buying Behavior for Male Cosmetics Product, LAMBERT Academic Publishing, ISBN 978-613-9-84950-5.

    Research Paper Publications:

    ISSN/ISBN No

    Paper Title

    Publish Date

    Journal/ Conference Name

    Level

    IJAMS-227847

    Impact of brand mascot in advertising on brand image among Indian consumers.

    In production

    International Journal of Applied Management Science

    Refereed and Indexed Journal (Scopus and ABDC listed)

    ISSN 0973-8703

    Social Media as an Effective Marketing Tool: An Empirical Study.

    2018

    Indian Journal of Marketing

    Refereed and Indexed Journal (Scopus)

    ISSN 0973-8703

    Structural Equation Modeling for Men’s Cosmetics Behavior Research.

    2016

    Indian Journal of Marketing

    Refereed and Indexed Journal (Scopus)

    ISBN 978-93-84935-59-7

    Household Behavior for Solid Waste Management in Slums in Pune City.

    2015

    Research and Business Sustainability

    Conference – International Level

    ISBN 978-93-5087-619-0

    A factor analysis on customers’ perception attributes visiting shopping malls with special reference to Inorbit Mall in Pune city.

    2014

    Pinnacle

    Other

    ISSN 2319-2836

    A study on select demographic variables affecting consumer behavior for male cosmetics products in Pune city.

    2014

    Asia Pacific Journal of Marketing & Management Review

    Refereed and Indexed Journal (Open J-Gate)

    ISSN 22785973

    A factor analysis on product attributes for consumer buying behavior of male cosmetics in Pune city.

    2013

    SSIJMAR

    Refereed and Indexed Journal (Google Scholar)

    ISSN 2229-6514

    An analytical study of selected factors influencing consumer buying decision for male cosmetics products in Pune region.

    2012

    Vishwakarma Business Review

    Refereed Journal

    ISSN 22773622

    A factor analysis on attitude characteristics of consumers buying behavior for male cosmetics products in Pune city.

    2012

    International Journal of Marketing, Financial Services and Management Research

    Refereed and Indexed Journal (Google Scholar)

    ISSN

    An analytical study of selected situational factors influencing consumer buying behavior with special reference to male cosmetics products.

    2012

    Anveshan

    Conference - National level

    ISSN 2249-7463

    Consumer buying behavior of selected marketing mix determinants with special reference to male cosmetics products.

    2011

    International Journal of Business, Management and Social Sciences

    Conference - International level

    ISBN

    Bollywood vs. Hollywood: A comparative analysis of consumer preferences of selected determinants in India.

    2011

    Epoch Strategies for Marketing, Family Business and Entrepreneurship

    Conference- National level

    ISBN 978 9381361 05 4

    A critical study of inventory management in pharmaceutical industry at stockiest level in Pune and Ahmednagar city.

    2011

    National Conference on Sustainable Development - A Competitive Edge

    Conference - National level

    ISBN 978 81921739 3 1

    Work life balance of IT professionals in Lonavala city.

    2011

    International Conference on Business, Engineering and Industrial Applications

    Conference - International level

    ISBN 978 935024 945 1

    Women Empowerment: Issues and Concern.

    2011

    Confluence 2011

    Conference - National level

    Workshop Participations:

    Workshop Topic

    Conducted By

    Date

    Category

    Type

    International Business

    IIM Indore

    20 Apr to 21 Apr 2016

    Management Development Program

    External

    Interaction Program on Research Methodology

    Academic Staff College and SIBACA, Lonalvala

    04 Mar to 24 Mar 2013

    QIP

    External

    Skills

    Certification Name

    Domain

    Certification Date

    Digital Marketing

    Google Analytics

    Digital Marketing

    Valid through 5 June 2018

    Predictive Analytics using IBM SPSS

    Faculty Development

    Program

    Research Methodology

    10 Nov 2011

    Research Methodology

    Faculty Development

    Program

    Research

    21 Oct 2011

    Pedagogy and Case Based Approach

    Faculty Development

    Program

    Classroom Teaching

    09 Oct 2011

    Research Methodology

    Faculty Development

    Program

    Research

    16 Apr 2011

    Classroom Management

    Faculty Development

    Program

    Classroom Teaching

    05 Feb 2011

    Conference and Symposia Presentations:

    Name

    Venue

    Date

    Level

    Category

    Research and Business Sustainability

    IIT-Roorkee, Noida Campus

    04 Dec 2015 to 06 Dec 2015

    International

    Research

    Corporate Governance and Sustainability

    Institute of Management and Research

    01 Mar to 03 Mar 2012

    National

    QIP

    Business, Engineering and industrial Applications

    Hotel President

    22 Sep 2011

    International

    Research

    Emerging Paradigms in Modern Management

    SKN SSBM

    11 Mar to 12 Mar 2011

    National

    Research

    Chint@n

    Sinhgad Business School

    10 Mar to 12 Mar 2011

    National

    Research

    Dr. Prashant Chaudhary

    Assistant Professor - School of Retail Management

    Dr. Prashant Chaudhary is currently associated with Symbiosis Skills and Professional University, Pune as member of faculty with Retail Management & E-Commerce
    - form July 1, 2020 till date

    Prior Work Experience :

    • Sinhgad Institute of Management & Computer Application (SIMCA) - from July 2013 to March 2020 - As Asst. Professor
    • Hfele India Pvt. Ltd. - A German MNC - from Aug' 2012 to Jul' 2013- as Senior Executive - Project Business
    • Lifestyle International Pvt. Ltd. - A company of Landmark Group - from Dec' 2009 to Jul' 2012 - as Assistant Manager-Institutional Business
    • Kansai Nerolac Paints (India) Ltd. - from Mar' 2008 to Nov' 2009 - as Project Sales In-charge
    • Sterlite Copper Industries (India) Ltd. (A company of Vedanta Group) - from Dec' 2003 to Apr' 2006 - as Process Executive with their "Precious Metal Business Vertical"

    Publications and Content creation -

    Authored two books, titled -

    "Retail Marketing In the Modern Age", published by SAGE Publishing, in 2016

    Web Link- https://us.sagepub.com/en-us/nam/retail-marketing-in-the-modern-age/book251483

    "Selling and Negotiation Skills- A Pragmatic Approach", published by SAGE Publishing, in 2019

    Web Link- https://us.sagepub.com/en-us/nam/selling-and-negotiation-skills/book268157

    Worked with SAGE Publishing & Wiley (John Wiley & Sons, Inc.) as Content Reviewer

    Also published research papers and case studies in high impact journals

    Award and Recognition :

    • Honoured with "Performance Excellence Award" by GISR foundation at International Academic and Research Excellence Awards (IARE) 2020,
    • Honoured with highly prestigious, "Rosalind Member of London Journals Press" recognition - as a symbol and gesture of appreciation for my research and publications - by London Journals Press (UK)

    Educational Qualification :

    • Ph.D. in Marketing Management from RTM Nagpur University, India. [November 2014 July 2019]

      Research topic - "Patronization by Pragmatization - A study of extended marketing mix elements of contemporary retailing with special reference to the brick-and-mortar fashion retailers in Pune"

    • MBA in Marketing Management from Savitribai Phule Pune University, India, in 2008
    • M. Sc. in Organic Chemistry from North Maharashtra University, India, in 2003
    • B. Sc. in Chemistry from North Maharashtra University, India, in 2001

    For More Information:

    Please visit at - https://in.linkedin.com/in/prashantvchaudhary

    Adv.Bhagyashree Jagtap

    Visiting Professor - School of Retail Management

    Email: adv.bhagyashree10@gmail.com

    Education:

    • L.L.M from Pune University in June 2015
    • B.S.L. L.L.B from Pune University in April 2014
    • H.S.C from Maharashtra Board in March 2008
    • S.S.C from Maharashtra Board in March 2006

    Work Experience:

    Worked With Symbiosis Skills and Professional University, Kiwale Pune : As a Visiting Faculty From August 2018 to May 2019

    Worked with Adv. Vaishali Mulikar : As Junior Lawyer: From July 2015 to till May 2017

    • Conducting legal research and preparing required Legal opinions.
    • Drafting Suits, Disputes, Complaints, Appeals, Revision Applications, Written Statements and other Applications, Affidavits, Say as may be required.
    • Assist the seniors in preparing gathering evidences and interpreting it for preparing case file
    • Provide suggestions and opinions on ways of fighting the legal battle and making/defying allegations
    • Prepare legal documents that need to be submitted with the court to initiate legal proceedings
    • File cases with the court and receive the appointment for court hearing for the case.
    • Draft different legal documents eg: trusts, wills, contracts, certificates, asset transfer, etc.

    Internships:

    • Firm Name - Arvind Shah and Associates
      Place: Pune
      Duration: 2 Months (June 2014 to July 2014)
      Responsibilities: Assistance in Drafting.

    Co-Curricular & Extra Co-Curricular Activities:

    • Participated in the Legal Aid camps conducted by ILS Law College, Pune.
    • Conducted Workshop on Personality Development for Girls in Shrigonda, Dist - Ahmednagar.

    Research Works:

    • Worked with Gokhale Institute of politics and Economics on a legal project namely "Anatomy of Judicial Pendency"