Announcement
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  • Faculty Profile School of Retail Management

    Dr. C. J. Rajendra Prasad

    Associate Professor - School of Retail Management

    Office: Management Block, Room 108. Meeting hours – by appointment


    Educational Details:

    PhD in Management – International Marketing, Sunrise University, Alwar, Rajasthan

    MBA – Marketing, Mysore University

    B.Com with specialisation in Statistics and Commercial Law, Mysore University

    Work Experience:

    • 28 Years of Corporate experience in leading companies in India and abroad.
    • Chief Operating Officer, Mars International (Oman) 2016-17
    • Chief Operating Officer, Quality Group (Tanzania), 2013-15
    • Centre Head, AlphOne, (Amritsar), 2011-13
    • General Manager, Landmaark Group (Bangalore), 2008-2011
    • General Manager, Lifetime Healthcare (Bangalore), 2005-08
    • General Manager, Valdel Retail, M. S. Ramaiah Group (Bangalore), 2002-05
    • Regional Manager, My-Home Retail, (Bangalore), 1999-02
    • General Manager, Komarla Group (Bangalore), 1997-1999
    • General Manager, Kanoo Group (Saudi Arabia), 1995-97
    • Product Manage, Fairtrade (Oman), 1992-95
    • Sales Executive, SARCO, Juma-Al Majid Group (Oman), 1988-91
    • 3 years Academic experience – as visiting and Adjunct faculty at various BBA and MBA Colleges.

    Research Areas:

    PhD (Management), Sunrise University, Alwar, Rajasthan

    Thesis: “Comprehensive study on consumer perceptive regarding brand failures in expansion of Indian market into international market”.

    1. “Marketing as a quintessential tool for growth of Ethiopian Textile and Garment Sector” inAiro International Research Journal Oct 2016 Vol VII, ISSN:2320-3714
    2. “Management Control Systems and decision-making Dysfunctional performance” in Airo International Research Journal Oct 2016 Volume VIII, ISSN:2320-3714

    Skills:

    Leadership and Team management

    Training, Motivation and Skill development

    • Retail Operations and implementation of high standards among–People, Process, Systems & Practices.
    • Preparation of Business Plan, Strategies, Targets.
    • Business Development, Sales/ Marketing and Promotions
    • Financial Planning, Fund Flow, Cost Control and Budgeting
    • Retail Software Digital Marketing, and Mobile Applications.
    • Manpower Planning and Management.
    • Inventory Management, Logistics and Warehousing
    • Data Analysis, Product and Brand Management
    • CRM and Loyalty programs.
    • Mall Management, adhering to legal and statutory compliances
    • Business outsourcing

    Links:

    Research Papers / Books


    Book Publications:

    Research Paper Publications:

    1. “Marketing as a quintessential tool for growth of Ethiopian Textile and Garment Sector” inAiro International Research Journal Oct 2016 Vol VII, ISSN:2320-3714
    2. “Management Control Systems and decision-making Dysfunctional performance” in Airo International Research Journal Oct 2016 Volume VIII, ISSN:2320-3714

    Workshop Participations:

    Conference and Symposia Presentations:

    Dr. Shimpi Siddharth

    Associate Professor - School of Retail Management

    Designation: Associate Professor, School of Retail Management

    Office: Management Block, First Floor, Room – M109, Meeting Hours – 10 am to 1 pm or on appointment


    Educational Details:

    Degree

    University Name

    DHMCT

    Maharashtra State Board of Technical Education

    B A

    University of Pune, Pune

    MBA (Marketing Management)

    University of Pune, Pune

    Ph D (Marketing Management)

    University of Pune, Pune

    Work Experience: (10 yrs)

    Organization Name

    Post

    Duration

    School of Retail Management, Symbiosis Skills and Open University (SSOU)

    Associate Professor

    March 12, 2018 to till date

    STES's Sinhgad Institute of Management (SIOM)

    Associate Professor

    Dec 01, 2016 to Feb 26, 2018

    STES's Sinhgad Institute of Management (SIOM)

    Assistant Professor

    July 28, 2016 to Nov 30, 2016

    STES's Sinhgad Institute of Business Administration and Computer Application (SIBACA)

    Assistant Professor

    Jun 01,2010 to July 27, 2016

    Khanderai Pratishthan's Dnyansagar Institute of Management & Research

    Lecturer in Management

    Aug 24,2009 to May 15,2010

    Subhiksha Trading Services Ltd.

    Retail Outlet Manager

    Jan 01,2007 to Aug 31,2007

    Research Areas: Consumer Behaviour, Digital Marketing, Retail Management


    Skills: Data Analytics with MS Excel, SPSS and AMOS, Data Visualization with Tableau, Retail Data Analytics

    Links: www.linkedin.com/in/dr-siddharth-shimpi-5b60071b

    Research Papers / Books
    Book Publications: Shimpi, S. (2019). Consumer Buying Behavior for Male Cosmetics Product, LAMBERT Academic Publishing, ISBN 978-613-9-84950-5.

    Research Paper Publications:

    ISSN/ISBN No

    Paper Title

    Publish Date

    Journal/ Conference Name

    Level

    IJAMS-227847

    Impact of brand mascot in advertising on brand image among Indian consumers.

    In production

    International Journal of Applied Management Science

    Refereed and Indexed Journal (Scopus and ABDC listed)

    ISSN 0973-8703

    Social Media as an Effective Marketing Tool: An Empirical Study.

    2018

    Indian Journal of Marketing

    Refereed and Indexed Journal (Scopus)

    ISSN 0973-8703

    Structural Equation Modeling for Men’s Cosmetics Behavior Research.

    2016

    Indian Journal of Marketing

    Refereed and Indexed Journal (Scopus)

    ISBN 978-93-84935-59-7

    Household Behavior for Solid Waste Management in Slums in Pune City.

    2015

    Research and Business Sustainability

    Conference – International Level

    ISBN 978-93-5087-619-0

    A factor analysis on customers’ perception attributes visiting shopping malls with special reference to Inorbit Mall in Pune city.

    2014

    Pinnacle

    Other

    ISSN 2319-2836

    A study on select demographic variables affecting consumer behavior for male cosmetics products in Pune city.

    2014

    Asia Pacific Journal of Marketing & Management Review

    Refereed and Indexed Journal (Open J-Gate)

    ISSN 22785973

    A factor analysis on product attributes for consumer buying behavior of male cosmetics in Pune city.

    2013

    SSIJMAR

    Refereed and Indexed Journal (Google Scholar)

    ISSN 2229-6514

    An analytical study of selected factors influencing consumer buying decision for male cosmetics products in Pune region.

    2012

    Vishwakarma Business Review

    Refereed Journal

    ISSN 22773622

    A factor analysis on attitude characteristics of consumers buying behavior for male cosmetics products in Pune city.

    2012

    International Journal of Marketing, Financial Services and Management Research

    Refereed and Indexed Journal (Google Scholar)

    ISSN

    An analytical study of selected situational factors influencing consumer buying behavior with special reference to male cosmetics products.

    2012

    Anveshan

    Conference - National level

    ISSN 2249-7463

    Consumer buying behavior of selected marketing mix determinants with special reference to male cosmetics products.

    2011

    International Journal of Business, Management and Social Sciences

    Conference - International level

    ISBN

    Bollywood vs. Hollywood: A comparative analysis of consumer preferences of selected determinants in India.

    2011

    Epoch Strategies for Marketing, Family Business and Entrepreneurship

    Conference- National level

    ISBN 978 9381361 05 4

    A critical study of inventory management in pharmaceutical industry at stockiest level in Pune and Ahmednagar city.

    2011

    National Conference on Sustainable Development - A Competitive Edge

    Conference - National level

    ISBN 978 81921739 3 1

    Work life balance of IT professionals in Lonavala city.

    2011

    International Conference on Business, Engineering and Industrial Applications

    Conference - International level

    ISBN 978 935024 945 1

    Women Empowerment: Issues and Concern.

    2011

    Confluence 2011

    Conference - National level

    Workshop Participations:

    Workshop Topic

    Conducted By

    Date

    Category

    Type

    International Business

    IIM Indore

    20 Apr to 21 Apr 2016

    Management Development Program

    External

    Interaction Program on Research Methodology

    Academic Staff College and SIBACA, Lonalvala

    04 Mar to 24 Mar 2013

    QIP

    External

    Skills

    Certification Name

    Domain

    Certification Date

    Digital Marketing

    Google Analytics

    Digital Marketing

    Valid through 5 June 2018

    Predictive Analytics using IBM SPSS

    Faculty Development

    Program

    Research Methodology

    10 Nov 2011

    Research Methodology

    Faculty Development

    Program

    Research

    21 Oct 2011

    Pedagogy and Case Based Approach

    Faculty Development

    Program

    Classroom Teaching

    09 Oct 2011

    Research Methodology

    Faculty Development

    Program

    Research

    16 Apr 2011

    Classroom Management

    Faculty Development

    Program

    Classroom Teaching

    05 Feb 2011

    Conference and Symposia Presentations:

    Name

    Venue

    Date

    Level

    Category

    Research and Business Sustainability

    IIT-Roorkee, Noida Campus

    04 Dec 2015 to 06 Dec 2015

    International

    Research

    Corporate Governance and Sustainability

    Institute of Management and Research

    01 Mar to 03 Mar 2012

    National

    QIP

    Business, Engineering and industrial Applications

    Hotel President

    22 Sep 2011

    International

    Research

    Emerging Paradigms in Modern Management

    SKN SSBM

    11 Mar to 12 Mar 2011

    National

    Research

    Chint@n

    Sinhgad Business School

    10 Mar to 12 Mar 2011

    National

    Research

    Dr. Sagar Bhadange

    Assistant Professor - School of Retail Management

    Office: Management Block, First floor, Room – M 109, Meeting Hours – 10 am to 1 pm or on Appointment


    Educational Details:

    Ph.D. (Marketing Management), Savitribai Phule Pune University, Pune (2017)

    MBA (Marketing Management), Savitribai Phule Pune University, Pune (2010)

    BBA (Marketing Management),Dr.Babasaheb Ambedkar Marathwada University,Aurangabad (2008)

    Work Experience:

    • Assistant Professor, D Y Patil Institute of Management, Savitribai Phule Pune University, Pune (May 2013 to February 2016) (August 2016 to August 2017)
    • Assistant Professor, D Y Patil Institute of Management and Research, Savitribai Phule Pune University, Pune (September 2011 to May 2013)
    • Assistant Professor,ASM Institute of International Business and Research , Pune,(August 2010 to September 2011)

    Research Areas:

    Social Media Marketing, E-Marketing, E-Retailing, Start-up, Innovation, Entrepreneurship

    Skills:

    Curriculum Designing, Case Writing, Skill Based Teaching and Learning, Digital Marketing tools(Expert in SMM,SEO etc.)

    Links:

    https://www.linkedin.com/in/dr-sagar-bhadange-57371431/

    Research Papers / Books
    Book Publications:

    Book Publications:

    1. S.Bhadange (2019) Social Media in Higher Education-The Research Approach, Lambert Publication. (ISBN 978-613-9-87676-1)

    Case Study Publications:

    1. Roshen Raju,Sandip Rakshit,Sagar Bhadange (2019) First cry: A Hybrid Store Strategy Creating Big Wonders, Asian Journal of Management Cases (Scopus)-Case Accepted
    2. Sagar Bhadange, Roshen Raju,J.Murali,Yash T(2018),Mutual Fund :A Systematic Investment Plan Decision Dilemma,DYPIMS (ISBN-978-81-92742359)
    3. Sandip Rakshit, S. Mondal, S.Bhadange(2017), Between The Breads: Reinventing The Taste Of Sandwich at Case Centre Id 817-0033-1
    4. Roshen Raju,S.Bhadange, Gopika T.G (2017), Greentokri:Delivering salads for Healthy You Case Centre ID 817-0064-1
    5. Roshen Raju ,Sagar Bhadange,Sandip Rakshit (2017), "Get “ROPOSO “- The Fashionable Social Media" at Emerald Emerging Markets Case Studies.

    Research Paper Publications:

    Journal Publication:

    1. S.Bhadange(2018) Exercising WhatsApp Messenger at Educational Institute: Hype or Hope? in International Journal of Management, Technology And Engineering in Dec 2018 (ISSN NO : 2249-7455)
    2. Supriya Bhagat, Roshan Raju, Dr.Sagar P.Bhadange (2018): “SUPPLY CHAIN MANAGEMENT - BACKBONE OF E RETAILING: CASE OF FLIPKART in INTERNATIONAL JOURNAL OF CURRENT ENGINEERING AND SCIENTIFIC RESEARCH MAY 2018 ISSN (PRINT): (2393-8374)
    3. J.Jadhav,S.Bhadange .R.Raju(2015): “SOCIAL MEDIA AND TALENT ACQUISITION: AN EMPIRICAL STUDY”in International Journal of Multidisciplinary Consortium-Sept 2015 (ISSN 2349-073X)
    4. S.Bhadange, S.Pachpande(2014): “Information Technology Innovation in 21st Century: Perspective of Social Media Networking Sites” in IJMRR Aug 2014 at (ISSN: 2249-7196)
    5. S.Bhadange(2013): “Go Green For Sustainable Business Practices (A Case Study Method)” in EXCEL International Journal of Multidisciplinary Management Studies, (ISSN 2249- 8834),November 2013
    6. S.Bhadange(2013) :“E –Commerce Revolution In India: A Case Of Flipkart” in ZENITH International Journal of Business Economics & Management Research,(ISSN 2249- 8826), November 2013
    7. S.Pawar, S.Bhadange(2013): “Benefits Of Management Research To Industries: Case Study Method,Indian Journal of Commerce and Management Studies,(ISSN 2229- 5674), March 2011

    Workshop Participations:

    1.  Attended Faculty Development Programme “Dynamics of Marketing Management” at SIOM Pune in Dec 2011.
    2.  Attended Faculty Development Programme “Revised Curriculum Development of Marketing Management” at DYPSOM Pune in Aug 2013
    3.  Attended Training Series Programme “Research Methodology” at SIBACA Pune in Feb 2015

    Conference and Symposia Presentations:

    Research Paper and Cases Publication at International Conference:

    1. S. Bhadange, (2019): " Entrepreneurial Intention: Triggers and Obstacles for Skills Universities Students” at AIMS Conference 2020 at IIM Kozhikode, January 2-4, 2020.(Paper Accepted)
    2. S. Bhadange, S. Rakshit (2017): "mHealth app a day keeps the doctor away: Are we there Yet?" is presented and Published at 10th international conference on healthcare systems & global business issues,Kirloskar Institute of Advanced Management Studies (KIAMS) ,Pune, India, January 2-3, 2017.
    3. S. Bhadange, S. Rakshit (2017): " Social Media Trail for Bollywood Movie Promotion: A case of Movie "SULTAN”" is presented and Published at MICA 4th International Communication Management Conference (ICMC) MICA Ahmedabad, India, January10-12, 2017.
    4. J.Murali, S.Bhadange(2017), :“Leveraging Brand Engagement Through Internet of Things” is presented and Published at INCUBATION International Conference at Ajeenkya D Y Patil University Pune, India, January 17-18, 2017
    5. S. Bhadange, Roshen R.(2017), :“ Digitalization of Indian Currency :Moving towards Cashless India” is presented and Published at INCUBATION International Conference at Ajeenkya D Y Patil University,Pune, India, January 17-18, 2017
    6. S.Bhadange ,S.Pachpande (2017): “"Social Media: A Tool for Enhancing Students Learning Experience”is presented and Published at ASM International Conference,Pune, India ,INCON-XII 2017,January 21-22,2017
    7. S. Bhadange, S. Rakshit et al(2017): "SBI MINGLE” Social app Hype or Hope in Digitalized Banking Marketplace" is presented 12th SIMSR Global Marketing Conference, K.J. Somaiya Institute of Management Studies & Research (SIMSR) ,Mumbai, India,February 9-10, 2017.
    8. S.Bhadange ,S.Pachpande (2016): “DIGITAL/IT REVOLUTION BY“DIGITAL INDIA” PROGRAMME –AN OVERVIEW” is presented and Published at ASM International Conference, Pune, India,INCON-XI 2016,January 08-09,2016
    9. S.Bhadange ,S.Pachpande (2015): Information and Communication Technologies (ICT): Tool for enhancing standard of Higher Education is presented and Published at ASM International Conference,Pune,India,INCON-X 2015,January 10-11,2015
    10. S.Bhadange ,S.Pachpande (2014): “A Review On TOI Alive App: Innovation In Print Media” is presented and Published at ASM International Conference,Pune, India, INCON-IX 2014,January 08-09,2014
    11. Emerald Journal Case Abstract Publication at International Conference:

      1. G.Rahane, R.Raju, S.Bhdange (2016): “Hungry? Try our Stufflette burger Rush Hrs- Bon Appétit” is Published at XX Annual International Conference of Society of Operations Management ABV - IIITM, Gwalior 2016 India, December 23-24, 2016.
      2. J.Jadhav, S.Bhdange (2016): Financial Analytics Operation: A Case Study of Strickland Track Systems India Private Limited” is Published at XX Annual International Conference of Society of Operations Management ABV - IIITM, Gwalior 2016 India, December 23-24, 2016.

    Research Paper and Cases at National Conference:

    1. S.Bhadange,J.Jadhav (2014): “CRM Benefits to Business: Hitting the right Target” is presented and Published at National Conference“UTKARSH - II”“Strategies, Challenges, Core Values & Emerging Trends in Managem ent and IT Applications”,at DYPSOM,Pune in Feb 2014.
    2. S.Bhadange,J.Murali (2014): “E-Business Challenges and opportunity” is presented and Published at National Conference CONFLATE-2014,atNavsahydri Education Society’s Group of Institutes Pune in Nov 2014
    3. S.Bhadange (2011): "E-Marketing Trends "is presented at National Conference Dr.D.Y.Patil Institute of Management Studies, Akurdi Pune in March.2011