SSOU

SYMBIOSIS SKILLS & OPEN UNIVERSITY’S
SKILLS FINISHING SCHOOL
PRESENTS

Certificate Course on
“CRM in Banking ”
(3 hours each day)

Venue 1: SCDL, Symbiosis Bhavan, Gokhale Cross Road, Model Colony, Pune - 411 016
Venue 2: SSOU Campus, Adjoining Pune Mumbai Expressway, Kiwale, Pune – 412 101

INTRODUCTION

Understanding the concept of CRM. Importance of CRM in Banking. Tools and techniques for CRM in Banking.

CONTENTS

Introduction to Service Industry – Retail Banking, Introduction to various assets and liabilities products, Introduction to CRM, Marketing and Relationship Management, Introduction to types of customer, Customer retention and engagement, Voice of customer – concept and implementation, Developing and deploying CRM strategy in Banks, Technology for CRM.

TRAINING METHOD

Classes will be conducted in the week from Monday to Saturday and practicals would be conducted at the Branch @ campus, Kiwale of our partner ICICI Bank.

ELIGIBILITY

Graduates in any discipline.

MEDIUM OF INSTRUCTION

English

FEES PER PARTICIPANT

Rs. 25,000 (including GST)

FACULTY

Our faculty are seasoned Banking professionals having extensive experience from the industry and well versed with the latest practices and nuances of CRM in Banking.

BATCH START DATE

23 July 2018

COORDINATOR

Pankaj Deshmukh ,
Pankaj.deshmukh@ssou.ac.in