BBA in Retail Management

Retailing is changing today, and the business environment demands professionals with an ability to learn new skill sets, adapt and think out of the box. Today, an understanding of the complete value chain of the industry has become imperative for jobs at all levels in the sector. Keeping that in mind, the program has been designed in such a way so as to at provide a comprehensive view of retailing, an analysis of the retail environment and exposure to issues and developments in the industry.

BBA in Retail Management will provide rigorous business and management education as well as functional specialization in Retail Management. In fact, this program will equip the student with advanced theoretical inputs and also its applications in the business.

On successful completion of the program, besides a career in the retail sector, this program will also provide a solid foundation for employment in any industry which interfaces with retailers.

Program Structure

Principles and Practices of ManagementBuying Merchandising & Category Management
Basics of EconomicsAdvanced Financial Management
Basics of Financial ManagementSurvey Methodology
Environmental StudiesBusiness Law
IT ConceptsManagement information system
Retail EnvironmentIDSC - II
ICDS - IApplied Business Statistics
Vendor ManagementBasics of HRM
Retail Sales ManagementEntrepreneurship Deveopment
Statutory & Legal Compliances in RetailStore Operation Management & SOP Implementation
Consumer BehaviourFranchisee Management for Profitability
Store Location Identifying, Design, & Layout Planning Warehousing Management
Research MethodologyE Business
Life Competency & Presentation Skills – IIIVisit to Retail Business Forum / Participartion in Conferences / Industry Interface

Store visits during Festive Period / Discount Period / Sale Period as part of practical skill orientation
On Job Training - OJT-Summer Internship are compulsory - Understanding of Retail
Visual MerchandisingRetail Strategy
Brand ManagementRisk and Insurance Management
Basic of MISBusiness Ethics and Governance
Family Business ManagementIntroduction to Mall Management
Business Planning for Start-upsFunding in Retail ( Crowd Funding, Angel Investor, VC, & Debt. Fund )
Retail Promotions ManagementCustomer Relationship Management - CRM
Digital MarketingLogistics Information System
Specialization any one to be selected from the above two optionsBachelor Thesis / OJT / Summer Internship - 1 to 2 month compulsory
On Job Training OJT / Projects / Field Visit
Field visit / Conference / seminar/ Industry Interface

The University will set up specialized Retail labs on the campus to enable the students to develop skills and obtain hands on experience in the Retail sector.
A mock store, Visual Merchandising Lab, fully functional retail store by Future Group are some of the facilities being set up on campus.

Three Years

Passed XII (10+2) or equivalent course in any discipline from any recognised Board/Council/University with minimum 50% marks for general (open) category and 45% marks for students of reserved category.

While deciding the eligibility of the Candidates following procedure shall be adopted -
(a) The percentage of marks shall be calculated by rounding off to nearest integer. i.e. if the percentage of marks comes out to be 44.50% to 44.99% then it shall be rounded to 45% and if the percentage of marks comes out to be 44.01% to 44.49% shall be rounded to 44% for deciding the eligibility.

(b) In case the maximum marks in an individual subject is other than 100, the marks will be converted out of 100 for individual subject without rounding, If sum of the converted marks of individual subjects without rounding off works out to be a figure with fraction then fraction up to two decimal places shall only be considered for calculation of percentage of marks considering maximum marks as 300 and, If the percentage comes in fraction, then rounding off shall be done as above to decide the eligibility.

For Selection process

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NRI/International Students -A candidate who has completed XII (10+2) or equivalent examination from any Foreign Board must obtain an equivalent certificate from the Association of Indian Universities (AIU). All foreign qualifications need to be verified from Association of Indian Universities (AIU) by the candidate before seeking provisional admission to any program of Symbiosis Skills & Open University (SSOU). In order to promote international understanding between Indian and Foreign students, SSOU has reserved 5% seats for NRIs/International students in every division.

Fees Structure For Indian Students

Program FeesAmount in INRPayment Terms
Academic Fees (Note 1)INR 2,20,000/- per yearInstalment 1 (Payable on Admission) INR 1,15,500/-
Instalment 2 (Payable by 30/11/2018) INR 1,10,000/-
Medical Fees (Non-Refundable)INR 5,500/-
Caution Money (Refundable)INR 10,000/- (Refundable)Refundable University Caution Money to be paid at the time of admission
Hostel & Mess Fees (Note 2)
- 2 Seater Non AC RoomINR 1,70,000/-Hostel + Mess Fees to be paid at the time of admission
Hostel Caution Money (Refundable)INR 10,000/- (Refundable)Refundable Hostel Caution Money to be paid at the time of admission

NOTE:- *Hostel is optional for Under graduation students.

Fees Structure For International Students ( *USD equivalent to INR )

Program FeesAmount in INRPayment Terms
Academic Fees (Note 1)INR 3,30,000/- per yearInstalment 1 (Payable on Admission) INR 1,70,500/-
Instalment 2 (Payable by 30/11/2018) INR 1,65,000/-
Medical Fees (Non-Refundable)INR 5,500/-
Caution Money (Refundable)INR 10,000/- (Refundable)Refundable University Caution Money to be paid at the time of admission
Hostel & Mess Fees (Note 2)
- 2 Seater Non AC RoomINR 1,70,000/-Hostel + Mess Fees to be paid at the time of admission
Hostel Caution Money (Refundable)INR 10,000/-Refundable Hostel Caution Money to be paid at the time of admission

Note 1 - Academic Fees includes Tuition fees, Regular exam fees, Library books & e-journals, Laboratory fees , these fees are refundable according to UGC policy.
Medical Fees of Rs. 5500/- for basic medical facilities on campus are Non-Refundable.

Note 2 -

  • Hostel & Mess Fees include Hostel Stay and Mess/Dining charges.
  • Laundry services shall be available for a separate fee (to be announced later). Students who wish to avail laundry facility shall have to pay requisite fees in advance for the whole year along with hostel fees. Interested students should confirm to University office at the time of admission.
  • Laundry fees are non refundable.

Note 3 -

  • Academic fees shall be increased up to 15% each year as per the University policies during the period of the program at the discretion of the Management.
  • Revised fees will be applicable to new and existing students.

Other Notes-

  • Education loan facility available from nationalised banks
  • Pay per use bus service for city trip for hostel students @ Rs. 100/- per trip (to & fro)

Discretionary Quota
Few Seats are reserved as Discretionary Quota Seats. Only students with high academic record are considered for Discretionary Quota Seats. The fees for Discretionary Quota Seats will be double the Academic fees for Indian Students to be paid to the University.

Payment of Fees Click Here
Cancellation & Refund Policy Click Here