BBA (Digital Media & Marketing)

Program Details


Digital Media is the success key for most of the industries in 21st century. Every other customer in the world is a digital customer. As the digital audience is growing rapidly, the industries also need to mark their presence digitally, which brings up the great potential of digital media jobs as well as entrepreneurial opportunities.

BBA in Digital Media & Marketing programme teaches how to manage various forms of digital media, including music, television, movies and games, and foster the adoption of digital by the businesses. In addition to core business areas, such as accounting, marketing, economics and management, students study into Digital Analytics, Digital Media Enterprise Creation, Digital Interactive Technology, Digital Media Marketing, Digital Media Production Planning, and Social Networking and Digital Analytics.

This programme also aims to inculcate the entrepreneurial intent in students for start-up ideas and helps them to be a technopreneur. This programme equips students with skills to ideate, research, interview, write and produce all digital media and communications formats. Thus, this program prepares students digitally ready to serve across all the industries.

Program Structure

SEMESTER I SEMESTER II

Principles of Marketing I

Consumer Behaviour

Introduction to Digital Marketing

Visual Design

Excel Spreadsheets

Communication Theory

Market and Competition Analysis

Branding and Brand Positioning

Marketing Communication

Creative Writing for Digital Media

Interdisciplinary Course - I

Interdisciplinary Course - II

Mini Project I

EVS
Internship I
SEMESTER III SEMESTER IV

Technical Writing

Digital Media Analytics

Social Media Marketing

Reputation Management

Search Engine Marketing

Search Engine Optimization

Web Development

Mobile App and Email Marketing

Content Marketing

Video Marketing

Interdisciplinary Course - III

Interdisciplinary Course - IV

Mini Project II

Disaster Management

Internship II

SEMESTER V Internship

Creating Concept Brief

Internship III

Pay-per-Click

 

Cyber Security

 

Tools in Digital Marketing

 

Digital Media Planning and Buying

 

Interdisciplinary Course - V

 

Program Structure:-Download pdf file

Specialized Labs


Eligibility


  • Passed XII (10+2) or equivalent course in any discipline from any recognized Board/Council/University with minimum 50% marks for general (open) category and 45% marks for students of reserved category.
  • Candidates are selected based on Personal interview conducted by the University.

While deciding the eligibility of the Candidates following procedure shall be adopted-

  1. The percentage of marks shall be calculated by rounding off to nearest integer. i.e. if the percentage of marks comes out to be 49.50% to 49.99% then it shall be rounded to 50% and if the percentage of marks comes out to be 49.01% to 49.49% shall be rounded to 49% for deciding the eligibility.
  2. In case the maximum marks in an individual subject is other than 100, the marks will be converted out of 100 for individual subject without rounding, If sum of the converted marks of individual subjects without rounding off works out to be a figure with fraction then fraction up to two decimal places shall only be considered for calculation of percentage of marks considering maximum marks as 300 and, If the percentage comes in fraction, then rounding off shall be done as above to decide the eligibility.

NRI / International Students

NRI/International Students-A candidate who has completed XII (10+2) or equivalent examination from any Foreign Board must obtain an equivalent certificate from the Association of Indian Universities (AIU). All foreign qualifications need to be verified from Association of Indian Universities (AIU) by the candidate before seeking provisional admission to any program of Symbiosis Skills & Professional University (SSPU). In order to promote international understanding between Indian and Foreign students, SSOU has reserved 5% seats for NRIs/International students in every division

Fees Structure


Fees Structure For Indian Students

Program Fees Amount in INR Payment Terms

Academic Fees (Note 1)

INR 2,30,000/- per year

Instalment 1 (Payable on Admission) INR 1, 32,000/-
Instalment 2 (Payable by 3O/10/2020) INR 1,15,000/-

Medical Fees (Non-Refundable)

INR 7000/-

Caution Money (Refundable)

INR 10,000/- (Refundable)

Refundable University Caution Money to be paid at the time of admission

Hostel & Mess Fees (Note 2)

- 2 Seater Non AC Room

INR 1,70,000/-

Hostel + Mess Fees to be paid at the time of admission

Hostel Caution Money (Refundable)

INR 10,000/- (Refundable)

Refundable Hostel Caution Money to be paid at the time of admission

Note 1 Academic Fees includes Tuition fees, Regular exam fees, Library books & e-journals, Laboratory fees , Practical and Skills Journal. These fees are refundable according to UGC policy. Backlog Exam Fee shall be charged separately. Medical Fees of Rs. 7000/- for basic medical facilities on campus are Non-Refundable.

Note 2

  • Hostel & Mess Fees include Hostel Stay and Mess/Dining charges.
  • Laundry facility is available to student on payment basis.

Note 3

  • Academic fees shall be increased up to 15% each year as per the University policies during the period of the program at the discretion of the Management.
  • Revised fees will be applicable to new and existing students.

Other Notes

  • In case a crash course is conducted, a separate fee between Rs.5,000 to Rs.10,000 will be charged. The same shall be notified separately.
  • Nominal fees of Rs.500/- is charged for every non-credit mandatory IDSC course per student.
  • Education loan facility available from nationalised banks.
  • Pay per use bus service for city trip for hostel students @ Rs. 100/- per trip (to & fro).

Discretionary Quota 5% Seats are reserved as Discretionary Quota Seats. Only students with high academic record are considered for Discretionary Quota Seats. The fees for Discretionary Quota Seats will be double the Academic fees for Indian Students to be paid to the University.

  • Start of any academic program is subject to minimum enrolment. In case a program does not commence, student will be refunded entire fees as well as the application form charges.

Payment of Fees:-http://www.ssou.ac.in/payment-of-fees/

Cancellation & Refund Policy:-http://www.ssou.ac.in/refund-and-cancellation-policy/

FEE STRUCTURE FOR NEW AND EXISTING (NRI & FOREIGN) STUDENTS FOR ACADEMIC YEAR 2020-21

Program Fees Amount in INR Payment Terms

Academic Fees (Note 1)

INR 276,000/- per year

Installment 1 (Payable on Admission)
INR 155,000/-(Academic Fees (New Admission))
INR 145,000/-(Academic Fees (Existing))
Instalment 2 (Payable by 30/10/2020) INR 138,000/-(Academic Fees (New Admission))
INR 138,000/-(Academic Fees (Existing))

Medical Fees (Non-Refundable)

INR 7000/-

Caution Money (Refundable)

INR 10,000/- (Refundable)

Refundable University Caution Money to be paid at the time of admission

Hostel & Mess Fees (Note 2)

- 2 Seater Non AC Room

INR 1,70,000/-

Hostel + Mess Fees to be paid at the time of admission

Hostel Caution Money (Refundable)

INR 10,000/- (Refundable)

Refundable Hostel Caution Money to be paid at the time of admission

Note:-
1. Academic Fees includes: Tution fees, Regular exam fees, Practial Journal Fees, Library books & e-journals, Laboratory fees.
2. Hostel Charges includes Hostel Stay, Mess/Dining Charges.
3. Academic fee shall be increase up to 15% each year as per the University policies during the period of the program at the discreation of the Management.
4. Caution Money (Refundable) for all full time programs Rs. 10,000/-

Payment of Fees:-http://www.ssou.ac.in/payment-of-fees/

Cancellation & Refund Policy:-http://www.ssou.ac.in/refund-and-cancellation-policy/