BBA (Digital Media Management)

Program Details

Digital Media is the success key for most of the industries in 21st century. Every other customer in the world is a digital customer. As the digital audience is growing rapidly, the industries also need to mark their presence digitally, which brings up the great potential of digital media jobs as well as entrepreneurial opportunities.

BBA in Digital Media Management programme teaches how to manage various forms of digital media, including music, television, movies and games, and foster the adoption of digital by the businesses. In addition to core business areas, such as accounting, marketing, economics and management, students study into Digital Analytics, Digital Media Enterprise Creation, Digital Interactive Technology, Digital Media Marketing, Digital Media Production Planning, and Social Networking and Digital Analytics.

This programme also aims to inculcate the entrepreneurial intent in students for start-up ideas and helps them to be a technopreneur. This programme equips students with skills to ideate, research, interview, write and produce all digital media and communications formats. Thus, this program prepares students digitally ready to serve across all the industries.

Job Roles:

Media Specialist / Digital Media Assistant / Online Content Developer and Content Manager / Media Marketer / Business Analyst / Digital Business Manager / Digital Media Consultant / Social Media Analyst / Media Planner / Social Media Agents / Media Operations Coordinator / Marketing Analyst / Channel Coordinator / Production Coordinator / Media Planning Executive / Digital Sales Executive / HR operation Executive / Account Officer / Digital Trainee

Program Structure


Principles of Management

Basics of Accounting

Introduction to Digital Media

Principles of Communication Theory

Business Computing

Web Design and Development

Basics of Economics

Marketing Management II

Marketing Management I

Internet Technologies

Interdisciplinary Course - I

Interdisciplinary Course - II


Digital Branding

Advertising & Creative Development

Social Media Marketing

Content Writing II

Organizational Behaviour

Media Research

Content Writing I

Mobile App and Email Marketing

Search Marketing

Media Planning and Buying

Interdisciplinary Course - III

Interdisciplinary Course - IV

SEMESTER VInternship

Digital Entrepreneurship



Digital Media Analytics


Online PR & Reputation Management


Legal Aspects in Digital Media


CSR and Business Ethics


Interdisciplinary Course - V


Specialized Labs


  • Passed XII (10+2) or equivalent course in any discipline from any recognized Board/Council/University with minimum 50% marks for general (open) category and 45% marks for students of reserved category.
  • Candidates are selected based on Personal interview conducted by the University.

While deciding the eligibility of the Candidates following procedure shall be adopted-

  1. The percentage of marks shall be calculated by rounding off to nearest integer. i.e. if the percentage of marks comes out to be 49.50% to 49.99% then it shall be rounded to 50% and if the percentage of marks comes out to be 49.01% to 49.49% shall be rounded to 49% for deciding the eligibility.
  2.  In case the maximum marks in an individual subject is other than 100, the marks will be converted out of 100 for individual subject without rounding, If sum of the converted marks of individual subjects without rounding off works out to be a figure with fraction then fraction up to two decimal places shall only be considered for calculation of percentage of marks considering maximum marks as 300 and, If the percentage comes in fraction, then rounding off shall be done as above to decide the eligibility.

NRI / International Students

NRI/International Students -A candidate who has completed XII (10+2) or equivalent examination from any Foreign Board must obtain an equivalent certificate from the Association of Indian Universities (AIU). All foreign qualifications need to be verified from Association of Indian Universities (AIU) by the candidate before seeking provisional admission to any program of Symbiosis Skills & Open University (SSOU). In order to promote international understanding between Indian and Foreign students, SSOU has reserved 5% seats for NRIs/International students in every division

Fees Structure

Fees Structure For Indian / NRI / Foreign Students

Program FeesAmount in INRPayment Terms

Academic Fees (Note 1)

INR 2,30,000/- per year

Instalment 1 (Payable on Admission) INR 1, 32,000/-
Instalment 2 (Payable by end of Nov.) INR 1,15,000/-

Medical Fees (Non-Refundable)

INR 7000/-

Caution Money (Refundable)

INR 10,000/- (Refundable)

Refundable University Caution Money to be paid at the time of admission

Hostel & Mess Fees (Note 2)


- 2 Seater Non AC Room

INR 1,70,000/-

Hostel + Mess Fees to be paid at the time of admission

Hostel Caution Money (Refundable)

INR 10,000/- (Refundable)

Refundable Hostel Caution Money to be paid at the time of admission

NOTE:- *Hostel is optional for Under graduation students.

Note 1 Academic Fees includes Tuition fees, Regular exam fees, Library books & e-journals, Laboratory fees , Practical and Skills Journal. These fees are refundable according to UGC policy. Backlog Exam Fee shall be charged separately. Medical Fees of Rs. 7000/- for basic medical facilities on campus are Non-Refundable.

Note 2

  • Hostel & Mess Fees include Hostel Stay and Mess/Dining charges.
  • Laundry facility is available to student on payment basis.

Note 3

  • Academic fees shall be increased up to 15% each year as per the University policies during the period of the program at the discretion of the Management.
  • Revised fees will be applicable to new and existing students.

Other Notes

  • In case a crash course is conducted, a separate fee between Rs.5,000 to Rs.10,000 will be charged. The same shall be notified separately.
  • Nominal fees of Rs.500/- is charged for every non-credit mandatory IDSC course per student.
  • Education loan facility available from nationalised banks.
  • Pay per use bus service for city trip for hostel students @ Rs. 100/- per trip (to & fro).

Discretionary Quota 5% Seats are reserved as Discretionary Quota Seats. Only students with high academic record are considered for Discretionary Quota Seats. The fees for Discretionary Quota Seats will be double the Academic fees for Indian Students to be paid to the University.

  • Start of any academic program is subject to minimum enrolment. In case a program does not commence, student will be refunded entire fees as well as the application form charges.

Payment of Fees:-

Cancellation & Refund Policy:-