• Start of Semester for First Year – 1st August 2020 * Start of Semester for Senior Classes (Second year onwards) – 20th July 2020
  • Faculty of Digital Media and Marketing

    Dr.Girish Ranganekar

    Professor-HOD of School of Media Management

    Educational details: B.Sc (Ele.), MCM, PhD in Mass Communication (Pune University)

    Work experience: 25 years

    Research Area: Media, Advertising, Films

    Relevant Links: - This fictional film was made as a part of Voter awareness campaign for Pimpri Chinchwad Municipal Corporation. It with made along with popular actors of famous TV show of Zee Marathi channel - 'Chala Hawa Yeu Dya'. It was shown in all the theaters and even on various social media sites resulting into maximum percentage of votes as compared to their past few elections. - 'The National Flag' film made by me was shown on National TV Channels. Also hugely became popular on social media, Got 1 Lac + views on YouTube - This animation film made by me for Pimpri Chinchwad Municipal Corporation played very important role in educating the citizen for casting their votes. It was made viral on all the digital platforms. - Annual Sports Awards of Government of Maharashtra - These films made by me for the Government of Maharashtra were shown during the mega event in the presence of Chief Minister of Maharashtra. The event was organised at Gateway of India, Mumbai. - Pradhan Mantri Mudra Yojana - Promotional campaign designed by me was made viral on social media and also shown in theatres resulting into maximum loan disbursement in Mumbai and Maharashtra. - The promotional campaign of Assembly elections of 2019 was entirely handled by me. It included flash mobs, sky balloons, Jingles, Celebrity bytes on social media and so on. - Designed COVID-19 combating campaign. Made films, taken video bytes of the celebrities and made them viral on various digital media platforms.

    Books Publications: Written various articles in Newspapers like Sakal, Lokmat and in some of the magazines as well. Editor of some of the house magazines like - Symbiosis's 'DHITI', 'DILWALA', 'Pride Pirple - Khushiyaa Har Pal' , 'Wyakt- Awyakt' and so on.

    Dr. Sagar Bhadange

    Assistant Professor - School of Retail Management

    Office: Management Block, First floor, Room – M 109, Meeting Hours – 10 am to 1 pm or on Appointment

    Educational Details:

    Ph.D. (Marketing Management), Savitribai Phule Pune University, Pune (2017)

    MBA (Marketing Management), Savitribai Phule Pune University, Pune (2010)

    BBA (Marketing Management),Dr.Babasaheb Ambedkar Marathwada University,Aurangabad (2008)

    Work Experience:

    • Assistant Professor, D Y Patil Institute of Management, Savitribai Phule Pune University, Pune (May 2013 to February 2016) (August 2016 to August 2017)
    • Assistant Professor, D Y Patil Institute of Management and Research, Savitribai Phule Pune University, Pune (September 2011 to May 2013)
    • Assistant Professor,ASM Institute of International Business and Research , Pune,(August 2010 to September 2011)

    Research Areas:

    Social Media Marketing, E-Marketing, E-Retailing, Start-up, Innovation, Entrepreneurship


    Curriculum Designing, Case Writing, Skill Based Teaching and Learning, Digital Marketing tools(Expert in SMM,SEO etc.)


    Research Papers / Books
    Book Publications:

    Book Publications:

    1. S.Bhadange (2019) Social Media in Higher Education-The Research Approach, Lambert Publication. (ISBN 978-613-9-87676-1)

    Case Study Publications:

    1. Roshen Raju,Sandip Rakshit,Sagar Bhadange (2019) First cry: A Hybrid Store Strategy Creating Big Wonders, Asian Journal of Management Cases (Scopus)-Case Accepted
    2. Sagar Bhadange, Roshen Raju,J.Murali,Yash T(2018),Mutual Fund :A Systematic Investment Plan Decision Dilemma,DYPIMS (ISBN-978-81-92742359)
    3. Sandip Rakshit, S. Mondal, S.Bhadange(2017), Between The Breads: Reinventing The Taste Of Sandwich at Case Centre Id 817-0033-1
    4. Roshen Raju,S.Bhadange, Gopika T.G (2017), Greentokri:Delivering salads for Healthy You Case Centre ID 817-0064-1
    5. Roshen Raju ,Sagar Bhadange,Sandip Rakshit (2017), "Get “ROPOSO “- The Fashionable Social Media" at Emerald Emerging Markets Case Studies.

    Research Paper Publications:

    Journal Publication:

    1. S.Bhadange(2018) Exercising WhatsApp Messenger at Educational Institute: Hype or Hope? in International Journal of Management, Technology And Engineering in Dec 2018 (ISSN NO : 2249-7455)
    3. J.Jadhav,S.Bhadange .R.Raju(2015): “SOCIAL MEDIA AND TALENT ACQUISITION: AN EMPIRICAL STUDY”in International Journal of Multidisciplinary Consortium-Sept 2015 (ISSN 2349-073X)
    4. S.Bhadange, S.Pachpande(2014): “Information Technology Innovation in 21st Century: Perspective of Social Media Networking Sites” in IJMRR Aug 2014 at (ISSN: 2249-7196)
    5. S.Bhadange(2013): “Go Green For Sustainable Business Practices (A Case Study Method)” in EXCEL International Journal of Multidisciplinary Management Studies, (ISSN 2249- 8834),November 2013
    6. S.Bhadange(2013) :“E –Commerce Revolution In India: A Case Of Flipkart” in ZENITH International Journal of Business Economics & Management Research,(ISSN 2249- 8826), November 2013
    7. S.Pawar, S.Bhadange(2013): “Benefits Of Management Research To Industries: Case Study Method,Indian Journal of Commerce and Management Studies,(ISSN 2229- 5674), March 2011

    Workshop Participations:

    1.  Attended Faculty Development Programme “Dynamics of Marketing Management” at SIOM Pune in Dec 2011.
    2.  Attended Faculty Development Programme “Revised Curriculum Development of Marketing Management” at DYPSOM Pune in Aug 2013
    3.  Attended Training Series Programme “Research Methodology” at SIBACA Pune in Feb 2015

    Conference and Symposia Presentations:

    Research Paper and Cases Publication at International Conference:

    1. S. Bhadange, (2019): " Entrepreneurial Intention: Triggers and Obstacles for Skills Universities Students” at AIMS Conference 2020 at IIM Kozhikode, January 2-4, 2020.(Paper Accepted)
    2. S. Bhadange, S. Rakshit (2017): "mHealth app a day keeps the doctor away: Are we there Yet?" is presented and Published at 10th international conference on healthcare systems & global business issues,Kirloskar Institute of Advanced Management Studies (KIAMS) ,Pune, India, January 2-3, 2017.
    3. S. Bhadange, S. Rakshit (2017): " Social Media Trail for Bollywood Movie Promotion: A case of Movie "SULTAN”" is presented and Published at MICA 4th International Communication Management Conference (ICMC) MICA Ahmedabad, India, January10-12, 2017.
    4. J.Murali, S.Bhadange(2017), :“Leveraging Brand Engagement Through Internet of Things” is presented and Published at INCUBATION International Conference at Ajeenkya D Y Patil University Pune, India, January 17-18, 2017
    5. S. Bhadange, Roshen R.(2017), :“ Digitalization of Indian Currency :Moving towards Cashless India” is presented and Published at INCUBATION International Conference at Ajeenkya D Y Patil University,Pune, India, January 17-18, 2017
    6. S.Bhadange ,S.Pachpande (2017): “"Social Media: A Tool for Enhancing Students Learning Experience”is presented and Published at ASM International Conference,Pune, India ,INCON-XII 2017,January 21-22,2017
    7. S. Bhadange, S. Rakshit et al(2017): "SBI MINGLE” Social app Hype or Hope in Digitalized Banking Marketplace" is presented 12th SIMSR Global Marketing Conference, K.J. Somaiya Institute of Management Studies & Research (SIMSR) ,Mumbai, India,February 9-10, 2017.
    8. S.Bhadange ,S.Pachpande (2016): “DIGITAL/IT REVOLUTION BY“DIGITAL INDIA” PROGRAMME –AN OVERVIEW” is presented and Published at ASM International Conference, Pune, India,INCON-XI 2016,January 08-09,2016
    9. S.Bhadange ,S.Pachpande (2015): Information and Communication Technologies (ICT): Tool for enhancing standard of Higher Education is presented and Published at ASM International Conference,Pune,India,INCON-X 2015,January 10-11,2015
    10. S.Bhadange ,S.Pachpande (2014): “A Review On TOI Alive App: Innovation In Print Media” is presented and Published at ASM International Conference,Pune, India, INCON-IX 2014,January 08-09,2014
    11. Emerald Journal Case Abstract Publication at International Conference:

      1. G.Rahane, R.Raju, S.Bhdange (2016): “Hungry? Try our Stufflette burger Rush Hrs- Bon Appétit” is Published at XX Annual International Conference of Society of Operations Management ABV - IIITM, Gwalior 2016 India, December 23-24, 2016.
      2. J.Jadhav, S.Bhdange (2016): Financial Analytics Operation: A Case Study of Strickland Track Systems India Private Limited” is Published at XX Annual International Conference of Society of Operations Management ABV - IIITM, Gwalior 2016 India, December 23-24, 2016.

    Research Paper and Cases at National Conference:

    1. S.Bhadange,J.Jadhav (2014): “CRM Benefits to Business: Hitting the right Target” is presented and Published at National Conference“UTKARSH - II”“Strategies, Challenges, Core Values & Emerging Trends in Managem ent and IT Applications”,at DYPSOM,Pune in Feb 2014.
    2. S.Bhadange,J.Murali (2014): “E-Business Challenges and opportunity” is presented and Published at National Conference CONFLATE-2014,atNavsahydri Education Society’s Group of Institutes Pune in Nov 2014
    3. S.Bhadange (2011): "E-Marketing Trends "is presented at National Conference Dr.D.Y.Patil Institute of Management Studies, Akurdi Pune in March.2011